Local Business SEO

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What Is Organic SEO?

And Why It’s a Game-Changer
for Your Business

Contrary to popular belief, Lorem Ipsum is not simply random text. It has roots in a piece of classical Latin literature from 45 BC, making it over 2000 years old. Richard McClintock, a Latin professor at Hampden-Sydney College in Virginia, looked up one of the more obscure Latin words, consectetur, from a Lorem Ipsum passage, and going through the cites of the word in classical literature, discovered the undoubtable source. Lorem Ipsum comes from sections 1.10.32 and 1.10.33 of “de Finibus Bonorum et Malorum” (The Extremes of Good and Evil) by Cicero, written in 45 BC. This book is a treatise on the theory of ethics, very popular during the Renaissance. The first line of Lorem Ipsum, “Lorem ipsum dolor sit amet..”, comes from a line in section 1.10.32.

The standard chunk of Lorem Ipsum used since the 1500s is reproduced below for those interested. Sections 1.10.32 and 1.10.33 from “de Finibus Bonorum et Malorum” by Cicero are also reproduced in their exact original form, accompanied by English versions from the 1914 translation by H. Rackham. Contrary to popular belief, Lorem Ipsum is not simply random text. It has roots in a piece of classical Latin literature from 45 BC, making it over 2000 years old. Richard McClintock, a Latin professor at Hampden-Sydney College in Virginia, looked up one of the more obscure Latin words, consectetur, from a Lorem Ipsum passage, and going through the cites of the word in classical literature, discovered the undoubtable source. Lorem Ipsum comes from sections 1.10.32 and 1.10.33 of “de Finibus Bonorum et Malorum” (The Extremes of Good and Evil) by Cicero, written in 45 BC. This book is a treatise on the theory of ethics, very popular during the Renaissance. The first line of Lorem Ipsum, “Lorem ipsum dolor sit amet..”, comes from a line in section 1.10.32.

The standard chunk of Lorem Ipsum used since the 1500s is reproduced below for those interested. Sections 1.10.32 and 1.10.33 from “de Finibus Bonorum et Malorum” by Cicero are also reproduced in their exact original form, accompanied by English versions from the 1914 translation by H. Rackham.

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Google’s relationship with organic SEO

Let’s talk about how ranking works, and how organic SEO and Google are connected.
Before we can talk about organic SEO, it’s important to understand Google, and why it plays such a big role in your organic SEO strategy.
Google as a search engine has a big responsibility. The most popular search engine’s main goal is to ensure that when a user provides a search query, it returns the most informational, beneficial results possible.

Google wants the results it delivers to be all-encompassing resources that match the search intent of users — the information they want to find when searching online.
Not only that, but Google also cares about the experience that its users will have on a website, so it also looks at things like the user experience a website provides, page speed, and dwell time.

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How does organic SEO work?

Keyword research:

One

Researching the keywords you should target so your website appears at the top of SERPs when people search keywords and phrases related to your business.

Content creation:

Two

Creating various types of content to target valuable keywords for your organic SEO campaign.

Creating an internal linking profile:

Three

Ensuring that your site pages include links to other pages on your site so search bots can appropriately crawl and index your site.

Adding multimedia to content:

Four

Adding visual elements like images, infographics, and videos to your site pages to engage visitors and encourage them to spend more time on your site.

Ensuring your site is easy to use and aesthetically pleasing:

Five

Simplifying your site’s navigation so visitors can find information quickly and efficiently, ensuring your buttons and forms load properly, and updating your site’s design.

Optimizing page load time:

Six

Making sure your site pages don’t take longer than two or three seconds to load to prevent people from leaving or bouncing from your site.

Adding image alt tags:

Seven

Adding descriptive text to your images in code to ensure that Google can understand what the images are and how they relate to the content.

question-icon Common SEO
Questions

Does your SEO work for all major search engines?

Yes! Our SEO team focuses on optimizing your website for all major search engines. Google remains the dominate search engine in most countries, but there are several other search engines that account for a good portion of organic traffic across the internet. Some of the most popular search engines include: Google, Bing, Yahoo, Baidu, Yandex, Ask and DuckDuckGo.

How do I know which type of SEO I need?

There are a variety of factors that influence the creation of an optimization plan. The simplest way to figure out the right approach for your online presence is to talk with a qualified SEO expert. A professional SEO company will be able to determine the best long-term SEO strategy for your business.

What is Technical SEO?

Technical SEO focuses on improving more complex and specialized aspects of your website. The goal here is to improve performance in organic search results while also assisting with user experience. Technical SEO often involves things like website speed optimization, crawlability, performance boosts, and addressing indexing issues and site errors.

How do I know which type of SEO I need?

There are a variety of factors that influence the creation of an optimization plan. The simplest way to figure out the right approach for your online presence is to talk with a qualified SEO expert. A professional SEO company will be able to determine the best long-term SEO strategy for your business.

How do I know which type of SEO I need?

Technical SEO focuses on improving more complex and specialized aspects of your website. The goal here is to improve performance in organic search results while also assisting with user experience. Technical SEO often involves things like website speed optimization, crawlability, performance boosts, and addressing indexing issues and site errors.

Can you optimize my Google My Business listing?

Definitely—our SEO team is well-versed in the nuances of Google My Business (GMB). We can set up and optimize your GMB listing with all accurate and relevant information to help gain exposure for your business in the local search results and Google Maps. Check out our Local SEO Services.

What is Ecommerce SEO?

Ecommerce SEO is the process of optimizing your site and products to increase visibility of your online shop in the search engine results page. By focusing on relevant keywords that your ideal customer is searching for, we are able to drive traffic and increase conversion rates for your eCommerce business.

Do you offer other search engine marketing services?

Yes, we offer a full suite of search engine marketing solutions that include web design, social media marketing, copywriting, and PPC management. As a team, we have been able to expand our expertise and further develop our services to provide comprehensive digital marketing strategies for our clients.

What is Ecommerce SEO?

Ecommerce SEO is the process of optimizing your site and products to increase visibility of your online shop in the search engine results page. By focusing on relevant keywords that your ideal customer is searching for, we are able to drive traffic and increase conversion rates for your eCommerce business.

Do you offer other search engine marketing services?

Yes, we offer a full suite of search engine marketing solutions that include web design, social media marketing, copywriting, and PPC management. As a team, we have been able to expand our expertise and further develop our services to provide comprehensive digital marketing strategies for our clients.

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Digital marketing is constantly evolving

Are you losing buisness?

arrow_curve 1-888-874-3791 or